Saving Scotland
Its happened! Something to get me off my duff and blog. In all actuality I've been very busy and everything I've been drawing I can't post. Bummer. But alas a buddy of mine pointed something out to me which I had to take on. The new slogan for the Scottish Tourism campaign.
Don't laugh this is serious stuff to me. ( being scottish-my family actually arriving to the americas with the mayflower-no bull) Ahem. So on with the story. Last years slogan was- "The Best Small Country in the World" Well after 6mos and 250 thousand lbs ( thats a half million dollars here in america) the advertising company came up with this years slogan and the scottish government surely got their moneys worth- "Welcome to Scotland"
If you just slappedd your hands to your forehead I did that too. So now I am on a mission with the help of friends to come up with a better slogan and possibly a graphics campaign that is way better than - "Welcome to Scotland" And so far we have 130 way better alternatives. Come next friday I will sort through the list and pick the 10 best and send them to the scottish government for a looksee and see if they wont amend there current solgan.
So roll up your sleaves and if you got a better idea than "Welcome to Scotland" I'll send it on up to the First minister himself Alex Salmond and see if we can't rectify this gross over sight.
Mandrews out
posted by MANDREWS at 7:18 PM
11 Comments:
Yeah, tourism campaigns always turn out horrible, design-by-committee slogans. Like the Beijing Olympics logo.
Having been to Scotland, there's plenty of great stuff to get inspiration from - the castles, the cities, the gorgeous countryside, and of course, tasty black pudding and haggis with a pint o' Tennents.
Clans, Kilts & Castles...
Welcome to Scotland.
It's not Ireland!
It's not Ireland!
fredland's has a nice flow to it, too!
i like the third image in your series here the most; it's got a refreshing appearance to it. After reading "robust" my eyes sort of fell onto the rest of the image from there - interesting but nice flow from word to image - good relation between them in that last piece in particular, haha.
i love seeing your posts! it's painful waiting so many months in between, haha.
Mark , welcome back, I love you man.
Kevin Williams---- Its not just design by commitee I think its advertising companies that dont invest on any level. Of course the final decision comes down to the client ie the scottish gov. and who in their right mind would pick "welcome to scotland" unless the alternative from six months of brainstorming is " Scotland: we got lots of rocks"
Fredland----- Nice I'll ad it to the list.
Laurin c------Nice comments thanks for the critique. Sorry I haven't posted in a while. I'll try to do more.
Shane Prigmore---- Thanks man I love you too. Hey everyone check out Shane's blog- it awesome!
Mandrews out
Good to read something new on your blog Mark.
How about "Robust, Spirited, Extreme"?
Since the ending syllable of each word kinda matches the one that comes next.
Celebrate Scotland
The Highlands are Calling. Scotland.
Hmmm... I could get into this!
Good luck!
How about: Scotland, We'll Put a Smile On Your Face (Not the Glasgow Kind)!
"If it isn't Scottish, it's crap!" is no longer in official use?
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